The Formula One boss, who is one of the wealthiest men in the world, looked like he'd had an indulgent Christmas, sporting a rounder tummy than usual, while his supermodel wife Elisabetta Gregoraci showed off her perfectly toned figure.
The couple, who married in 2008, spent Christmas relaxing on the beach with their extended family while their two-year-old son, Falco, played in the sand.
Quality time: Husband and wife Flavio Briatore and Elisabetta Gregoraci take a romantic dip while on holiday in Kenya
The 62-year-old Italian businessman still seemed besotted with his 32-year-old wife and stayed close to her at all times as they lazed around on the white sands just a few days after Christmas.
Former Wonderbra model Elisabetta proved just why she was chosen for the job that made her career as she wandered around the beach in a series of tiny bikinis.
Family trip: The family shun the Caribbean in favour of a Christmas trip to Africa
Passionate kiss: The couple still seem completely loved up as they share a kiss in the sea
Toned tummy: Elisabetta shows off her perfectly toned figure in a lemon yellow bikini
Shower off: The supermodel helps her husband wash the salt sea water off of him
Quick ride: Flavio jumps into the driving seat as he drives his wife around on a quad bike
Making the most of the beautiful weather, the Italian beauty spent the entire day switching bikinis, not bothering with a cover-up or any clothes.
At one point the couple took a break from the rest of their family and went for a ride on the back of a blue quad bike, with Flavio in the driving seat.
Bikini change: The former Wonderbra model changes into a checked bikini
Relaxing break: The couple chill out on sun loungers during their festive break
Family fun: The couple spend time with their young son Falco and their extended family
Hanging out: The model makes a new friend on the Kenyan beach
Flawless figure: Elisabetta breaks out another new bikini during the family trip
Family time: She was seen lavishing another tot with kisses in the sunshine
Drying off: The couple looked content and relaxed as they spent time with friends and family in the sunny region
Showing off his footwork: Flavio Briatore walked along the sand with his male acquaintances as he kicked a ball around
Flavio had something of a playboy reputation before he finally settled down with his wife and dated Heidi Klum in 2003.
The couple broke up while the supermodel was pregnant with his child and started her romance with Seal before she had the baby.
Family: Elisabetta holds hand with a family member during her day at the beach
Happy family: The couple and their son flash around in the sea
Having fun: The mother and son play around during their Kenyan family sun holiday
Kick about: Flavio and a friend play a quick game of football on the beach
Making friends: The couple pose with some people on the beach in Kenya
Snap happy: Elisabetta had her turn in front of the camera as she showed off her bikini body
Family time: Flavio proudly looked on as he took a dip with his wife and young son