The striking 26-year-old, who was once famously plus-size, stars in a glamorous Seventies-inspired ad campaign for the risqué lingerie brand.
The images tie in with Agent Provocateur's spring/summer collection and the sexy undergarments were inspired by American road-trip films.
Bombshell: Crystal Renn has been announced as the new face of Agent Provocateur, and poses in an Americana-themed shoot for the spring/summer collection
Road trip: The shoot was inspired by long drives across the US and 'that whole trailer-trash thing'
Artistic inspiration: The sultry lingerie campaign was shot in London and took a style lead from the Seventies petrol stations which feature heavily in works by Ed Ruscha and Helmut Newton
Sarah Shotton, the brand's creative director, told WWD: '[Olivier] always shoots women really sexily, and Crystal is just so [Agent Provocateur].
Eat your heart out, Thelma and Louise: Agent Provocateur put a luxurious, sexy spin on the idea of driving across the U.S. in a Cadillac
Racy: Ms Renn models Agent Provocateur's spring/summer 2013 collection among real and toy cars
Formerly plus-size: Crystal Renn on the Mark Fast catwalk in 2010
The sultry campaign was shot in London and was inspired by the Seventies petrol stations which feature heavily in Ed Ruscha's Pop art and by Helmut Newton's photographs.
Ms Shotton explained: 'The last season was quite serious, so I wanted spring to be more fun, to be colourful and carefree.
'I was watching Thelma and Louise and was inspired by the idea of driving across the US in a Cadillac, Patricia Arquette in True Romance and that whole trailer-trash thing.'
This is not the first important fashion campaign for Ms Renn, who has long been a favorite with major labels.
She posed for a Jimmy Choo campaign in 2011 and a Jean Paul Gaultier ad in 2010.
She also appeared in the 2012 Sports Illustrated Swimsuit Issue.