The former Formula One boss and his stunning wife Elisabetta Gregoraci, strolled along with their son Falco Nathan, and a young family friend.
And it would seem yellow is a favourite colour of the former Wonderbra model, who wore a nearly identical bandeau bikini as she did the previous day.
Don't let go: Flavio Briatore and his family keep connected on holiday in Kenya as they walk the beach
But the model mother couldn't get enough of her little one, as she carried him in her arms and on her shoulders throghout their sandy walk.
And if Falco's T-shirt was anything to go by, he had just as much affection for Elisabetta.
Model man: The Formula One boss is lucky enough to attract beautiful women like wife Elisabetta Gregoraci and in the past Hedi Klum
Tour: A local man directs the family across the Kenyan sand but their son Falco Nathan takes hold of the native gentleman's stick
Leader of the pack: Elisabetta fronts the group but her husband and friend seem to enjoy the view from behindWith the phrase 'Viva La Mamma' printed on his white top, the young man pays tribute to his mum, but as he clearly didn't have the ability to purchase the item - he's only two - one can assume Elisabetta did.
But she wouldn't be the first or last parent to buy self-congratulating clothing for their kids.
As if she needed anymore shows of affection with her 62-year-old husband sticking close to his 32-year-old wife as they walked around on the white sands just a few days after New Year.
Viva la Mamma: Flaco wears a top that pays tribute to his mother
Toned tummy: Elisabetta shows off her perfectly toned figure in a lemon yellow bikini
Model mother: Elisabetta carries her son with ease, showing off her enviably toned bodyWith not an inch to pinch, the model seemed completely body confident with her perfectly toned figure and kept active, swimming in the sea and playing with her little one instead of spending the day sunbathing.
Making the most of the beautiful weather, the Italian beauty spent the entire not bothering with a cover-up or any clothes.
Regional welcome: Elisabetta poses with their Malinda guide wearing a necklace similar to his traditional attire
Bikini parade@ The model has shown off a shopful of colourful swimwear throughout her time in Africa
Bikini change: The former Wonderbra model changes into a checked bikini
Relaxing break: The couple chill out on sun loungers during their festive breakEarlier on their holiday, the couple took a break from the rest of their family and went for a ride on the back of a blue quad bike, with Flavio in the driving seat.
The couple then joined the rest of their family in the sea, with Elisabetta hugging a female member of her family as they floated in the water.
Family fun: The couple spend time with their young son Falco and their extended family
Hanging out: The model makes a new friend on the Kenyan beach
Flawless figure: Elisabetta breaks out another new bikini during the family trip
Family time: She was seen lavishing another tot with kisses in the sunshineFlavio had something of a playboy reputation before he finally settled down with his wife and dated Heidi Klum in 2003.
The couple broke up while the supermodel was pregnant with his child and started her romance with Seal before she had the baby.
Drying off: The couple looked content and relaxed as they spent time with friends and family in the sunny region
Showing off his footwork: Flavio Briatore walked along the sand with his male acquaintances as he kicked a ball around
Family: Elisabetta holds hand with a family member during her day at the beach
Happy family: The couple and their son flash around in the sea
Having fun: The mother and son play around during their Kenyan family sun holiday
Kick about: Flavio and a friend play a quick game of football on the beach
Making friends: The couple pose with some people on the beach in Kenya
Snap happy: Elisabetta had her turn in front of the camera as she showed off her bikini body
Family time: Flavio proudly looked on as he took a dip with his wife and young son