And Bar Refaeli gets into the spirit of the special day in a new advertising campaign for Passionata.
The blonde 27-year-old sports sheer black underwear and bright red heels teamed with an oversized red bow for the new campaign picture.
Dotty for lingerie: Bar Refaeli looks stunning
in a black bra and pair of sheer black panties for the Passionata
Valentines Day campaign
Although Bar is rumoured to be currently single after being linked with snowboarder Shaun White, it's likely she won't be short of cards come February 14.
Bar recently appeared as a fifties housewife in another set of stunning photographs which showed her sporting an array of underwear carrying out stereotypical housewife chores.
Dotty for lingerie: Bar Refaeli looks stunning
in a black bra and pair of sheer black panties for the Passionata
Valentines Day campaign
For its new Spring-Summer 2013 Collection, Passionata reveals its seductive campaign with Refaeli as the gorgeous pin-up.
The top model stars as an ultra-glamorous lady of the house and wears strong fifties make up complete with feline flick eyeliner and glossy red pout.
Modelling the Sweet Love lingerie set, featuring rounded curves and plunging necklines, Bar strikes an inquisitive pose picking up a cookery book and placing an index finger up to her lips.
Modeling the Sweet Love lingerie set, featuring
rounded curves and plunging necklines, Bar strikes an inquisitive pose
picking up a cookery book and placing an index finger up to her lips
While wearing the So Pretty lace sets in lilac
and white, we see her gleaming with happiness at her success at baking
cupcakes and a raspberry tart
Bar looks effortlessly stunning as a housewife from the golden era of glamour
In another photograph Bar is seen wearing the Lovely set, leaving up against a candy floss pink retro fridge and sucking on a milkshake.
Posing against a SMEG fridge - a retro icon in its own right - Bar sucks on a milkshake wearing the Lovely set
Bar 'catches' her apron in her white picket fence in the 'Home Sweet Girl' Passionata campaign
With an adorable Jack Russell by her side, Bar picks up a paintbrush and starts painting his house while wearing a delicate peach set and headscarf.
In another photograph Bar smiles and picks up a wheelbarrow to do some gardening while wearing the Casual Sexy set and some Daisy Duke denim shorts.
With an adorable Jack Russell by her side, Bar
picks up a paintbrush and starts painting his house while wearing the
White Nights set
Bar looks out into the distance happily with her furry friend leaning against the dog house
Modeling the Delight 'invisible' lingerie, Bar demonstrates how it blends seamlessly to the figure
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