However the 37-year-old model and entrepreneur was spotted reading a weight loss article while showing off her curves in Miami Beach on Friday - perhaps she really was picking up some hints for her fitness empire?
The mother-of-two is no stranger to showing off her famously toned physique and Friday was no exception.
Work of art: Fitness guru and model Jennifer Nicole Lee was spotted showing off her fantastic body at Miami Beach on Friday
Jennifer Nicole, or JNL as she is also known, seemed totally unabashed to be almost naked in the tiny purple and green bikini she wore, complete with G-string bottoms.
Her dark hair was lose, but groomed looking and her mirrored aviators matched her two-piece.
Curvacious: The 37-year-old was believed to be taking a break from visiting the Art Basel event in Miami
Time to relax: As well as strutting her stuff the fitness writer also kicked back to get some sun and read
The curvacious fitness fanatic smiled to herself as she read her magazine and at one point also sported a bright blue crochet jumper, as well as a deep lilac towelling robe.
And when she had had enough sunbathing and reading Jennifer Nicole grabbed some scuba gear and larked about in the sea for a bit.
Sculpted: Jennifer Nicole famously lost 70 pounds after tipping the scales at 200 pounds after the birth of her two children
Entrepreneurial: As well as her own fitness program Jennifer Lee has her own clothing and swimwear line
And Jennifer Nicole has also used her inspirational story to publish several books, workout DVDs and has launched her own swimwear line.
She has also created JNL fusion, her own fitness programme, for which the motto is ‘Strong is the new skinny’.
And it seems Jennifer Nicole is also hoping to take Hollywood by storm.
The guru filmed a cameo role for upcoming film Pain & Gain, starring Mark Wahlberg and The Rock, earlier this year.
Flipper: As well as sunbathing and showing off her muscled body Jennifer Nicole frolicked in the sea wearing scuba gear