The 40-year-old New York-based designer previewed her Fall 2012 fashion collection at Vancouver, Canada's Holt Renfrew department store yesterday.
The ever-stylish fashionista, who rose to a fame as a celebrity stylist, is right in the thick of showcasing the collection all over the U.S. and Canada, making a pit stop in Seattle two days ago.
Hard at work: Rachel Zoe has previewed her Fall 2012 collection in Vancouver, Canada, posing with models dressed in her designs (above). The hard-working mother-of-one visited Seattle just two days ago
Inspired by London street style during the Sixties and Seventies, as well as plain old rock 'n' roll, the collection was created for women who 'love fashion and glamour and above all, someone who isn't afraid to take risks', she told.
She also told that she has plans to 'go into home and fragrance, everywhere, no bets are off because I'm having so much fun.'
For Fall, the designer used feminine prints to create maxi dresses as well as a magenta blazer and sequined cocktail dresses, capes and riding boots.
Style queen: The designer walked an audience of hundreds through the looks as her models took to the stage
Passionate: Ms Zoe, who has been with her husband Rodger Berman for 21 years, looked as stylish as ever
Shoes will start at $275.
A few hundred excitable guests attended the collection preview, where she revealed that she considers her life to be boring despite capturing the attention of fashion lovers everywhere.
'I'm really not very interesting,' she said. 'I've been with the same man for 21 years, I like to get into bed at 10 o'clock at night. I work all day and I'm with my son every minute and that's my life.'
Chic: The designer's creations, pictured, were originally seen at New York Fashion Week in FebruaryShe continued: 'I put a huge amount of pressure on myself because I want to be great at it. I don't want to disappoint people, I don't want to fail. [But] you just do it, it's just trial and error.'
The once-stylist, who has worked with Nicole Richie, Kate Hudson, Keira Knightley and Lindsay Lohan in the past, also offered style advice to the crowd.
'Take the extra five minutes to brush your hair, put on lipstick or lip gloss,' she advised.
'Add a spot of concealer, put on a cute pair of shoes, an ankle boot or even if it's a flat shoe, a riding boot. Just take that extra five minutes to put yourself together.'
On tour: The designer, pictured, also previewed the collection at Seattle's Nordstrom store just two days ago
Time out: She and husband Roger Berman (left) stepped out to an '80s prom theme' party on August 5
She said: 'My key is to have a great handbag, a great pair of comfortable shoes that look good that you can run around in and just have your go-to uniform, your favourite jeans or leggings, whatever that is, a good jacket and you're good.'
The star has also made a name for herself in the reality TV world, having filmed four seasons of The Rachel Zoe Project.